Welcome to the Child Passenger Safety Campaign Toolkit!

For children ages one to 13, motor vehicle crashes are a leading cause of death.

Parents should ask themselves “Is my child as safe as possible in the car?” and make sure that their children are riding in the right car seat for their age and size as they grow.

This public service advertising (PSA) campaign seeks to educate and remind parents and caregivers that car seats, booster seats and seat belts save lives and offer the best protection for children in crashes.

Campaign Background

Learn about the Child Passenger Safety campaign


Review and access the campaign PSAs

Social Media Messaging

Share the message on your social channels


Useful links and resources